A few months back, I realized that most of our customers were in our shop because of word-of-mouth advertising. Although I was happy to have a growing business, I realized that we were going to have to step our game up in terms of advertising if we wanted to improve our cashflow. It was a lot of work, but I decided to start working with a graphic designer who could turn us in the right direction. We worked with him to create better signage for our outdoor advertising, and the difference was amazing. Overnight our customer base grew, and it was incredible to see. Check out this blog to learn more about the benefits of better signs.