No matter what type of business you have, you need signs on your store. Signs play an important role in bringing in more customers. They help people find your store and they let people know a little about your business. Here are a few tips for making a custom business sign.
Decide On The Type Of Sign You Want
Your budget might determine the type of sign you get. Fortunately, you can buy inexpensive signs that get your message across. You might want plastic or vinyl signs or banners to start with. The location of your store might matter too since you may prefer more attractive channel letters in an upscale shopping area. Your hours of operation affect the type of sign you buy since you'll want a lighted sign if you're open after dark. Compare signs and prices so you know the type of sign to buy.
Consider Shape And Color
Interesting shapes and colors are eye-catching for people walking or driving by your store. Custom business signs can be made in any size and shape, so you might want a sign shaped like a flower, skillet, cloud, or any other unique shape that matches your logo or the purpose of your business.
Pick an eye-catching color too such as bright blue, yellow, or red that can be seen from a distance. You'll want the color of the font to contrast the color of the sign well so the words on your sign are easy to see and read.
Decide On The Information You'll Provide
Choosing what to put on your sign is more challenging than you might think. You need to impart important information a potential customer can see and understand quickly. Too much text overwhelms a sign.
At the very least, you want your store name. You may also want hours of operation or some information about what your store sells. Some of the text should be large enough to be read from a distance. Different font sizes allow you to add more text without making the sign difficult to read.
Get Professional Design Help
A graphic designer can help you create a custom business sign. They'll help you with color selection and text placement using design rules that help your sign be seen and read. You may not need help with the design if you just want a simple open and closed sign, but when you're trying to draw in customers, things like color and font style can make a difference in the number of people who notice your sign and take interest in your store.